The failures this covers
The shape of the problem is usually one of a short list, even when the cause is not.
The site is down, or only down for some people
Fully down has a short cause list: hosting, domain expiry, DNS, or a certificate. Down for some people and fine for others is nearly always DNS or caching, and it is the version that convinces owners they are going mad, because the person they call sees a working site.
Something broke after a change
An update ran, a plugin changed, someone edited a page, the hosting migrated, and now the layout is wrong or a feature is dead. These are the most solvable failures on this page because the timeline points at the cause. The job is confirming it rather than assuming it, because sometimes the change and the breakage are a coincidence.
Forms and email from the site stopped working
The quiet one, and the expensive one. A form that stopped delivering does not look broken. It looks like a slow month, and it can stay that way for weeks. The cause is usually mail authentication or a changed setting rather than the form itself, which is why fixing the form and testing the form are different things.
Security warnings, or something worse
Browser warnings are usually a certificate problem, which is boring and fixable. Content you did not put there is a compromise, which is a different job with a different order of operations: contain first, clean second, then close the hole it came in through. What each warning means is written up on website security problems.
Nobody knows what is wrong, it is just wrong
Slow, flaky, intermittently weird. These are the cases where diagnosis earns its keep, because guessing is how a business ends up paying for a new host, a new theme and a new developer when the problem was one misbehaving component all along.